In late 2019, three years after Ian's Content Cop episode on LeafyisHere, YouTube removed the video as a consequence of the website's updated policies on harassment and bullying.
iDubbbz responded with a follow-up video titled "Content Deputy – AJP" rebutting RiceGum's responses, featuring a comedic cameo by rapper Post Malone, and stating that this would be his final response to the situation. The Content Cop video gained 20 million views in the first two weeks from its release, leading to backlash towards RiceGum for past comments towards a rape victim, to whom he apologized. RiceGum responded with several videos, including " Frick Da Police", a response diss track, and a 22-minute video response. The song peaked at number 24 on the R&B/Hip-hop Digital Song Sales chart. The song was produced in collaboration with British YouTube personality and musician Boyinaband with cameos by prominent YouTube personalities PewDiePie, Jacksfilms, and Ethan Klein. To coincide with the episode of Content Cop, iDubbbz released a music video for a new diss track titled " Asian Jake Paul", which has over 85 million views as of August 2021. iDubbbz proceeded to analyze and criticize him in a format inspired by the seven deadly sins. In the video, iDubbbz called him "Asian Jake Paul", explaining that he didn't want to give RiceGum the satisfaction of having his name in the title or his face in the thumbnail. However, the 31-minute video was not about the YouTube personality Jake Paul, instead it was about RiceGum. In October 2017, iDubbbz uploaded a video titled "Content Cop – Jake Paul", which has over 50 million views as of May 2021. On April 6, 2017, YouTuber RiceGum stated in a video that he would like to have a Content Cop made on him, stating: "I don't really care, but I kind of really want him to make one on me". He also apologized for the comments and incidents he caused, but justified saying the word " nigger" by jokingly using a genealogical DNA test to show he is nine percent black.
In response, Keem called the Content Cop video "entertaining" and denied wanting to attack other YouTubers, saying he has "no problem booking guests or landing exclusive interviews". He called Keemstar a "very rash decision maker" and showed clips of Keem saying what he called "really regrettable shit". In the video, iDubbbz accused Keemstar of threatening big YouTubers with negative coverage and promoting small channels or accusing them of hiding something. The video has over 32 million views on YouTube as of May 2021.
In May 2016, iDubbbz released a Content Cop video on Daniel Keem, better known as Keemstar, and his channel DramaAlert. Ian's first Content Cop was released in December 2015 and targeted reaction YouTuber Jinx Reload. From December 2015 to October 2017, iDubbbz released Content Cop episodes on a wide variety of YouTube personalities, including Keemstar, LeafyIsHere, Tana Mongeau, and RiceGum. Įach episode of Content Cop has been dubbed as an "event" by fellow YouTube commentators, with every new episode sparking controversy.
IDubbbz's Content Cop series highlights other YouTube channels, critiquing their content as well as their owner's behavior on social media. Ian has been credited for making several videos and cameos that became Internet memes.